Amp Up Your Appeal’s Persuasive Power with Research from Psychology and Neuroscience (Bloomerang)
To be a donor-centric fundraiser requires an understanding of how donors make decisions. If you know what encourages/discourages giving, you can hugely influence donor choices. Fundraising psychology is an emerging field, based on groundbreaking research from Robert Cialdini, Daniel Kahneman and others. Claire Axelrad will share some of her favorite “tricks” to help you connect with triggers most likely to influence would-be donors to say “yes” to your fundraising offers. They’re not manipulations; just smart, research-based tools you could be using to improve messaging and calls to action.
For more information and to register, visit: https://bloomerang.co/webinars-events/
