UX Research Methods for Libraries (Niche Academy)
Join Mark Aaron Polger as he introduces selected user research methods utilized in User Experience (UX) design. No matter what kind of library you’re in, Mark will discuss various qualitative and quantitative research techniques and activities to help participants better understand library users. UX research methods combine techniques used in marketing and ethnographic research. UX includes examples such as usability testing, A/B testing, card sorting methods, survey research, eye tracking research, diary studies, customer journey mapping, focus groups, and user interviews.
For more information and to register, visit: https://www.nicheacademy.com/blog